Why is it that many, many American movies feature Volvo's as the family car? Is this more than co-incidence?

A Volvo is seen as the perfect stereotype of sensible, safe family transportation. That's really all there is to it.Why is it that many, many American movies feature Volvo's as the family car? Is this more than co-incidence?All film makers deal in visual shorthand inorder to communicate a mood, a theme, a stereotype.



For example, picture this:



Midnight, warehouse district



A black benz pulls up, windows black, man gets out carrying a aluminium haliburton briefcase.



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so is he delivering school books, lunches for the kiddies, or cash for a drug deal?



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Volvos give the impression of reliable safety, hence the prefect family ride. The filmaker can communicate an entire universe of meaning without having to say a word.



If you mean is it a conspiracy with the Sweds bribing the movie mogals, I think not. The Sweds don't have to and the mogals are cheap.Why is it that many, many American movies feature Volvo's as the family car? Is this more than co-incidence?They are giving a part of their profit to the movie makers for 49.8% of the industry. That's why they are most noted.Why is it that many, many American movies feature Volvo's as the family car? Is this more than co-incidence?Not in any movies I have seen.Why is it that many, many American movies feature Volvo's as the family car? Is this more than co-incidence?
volvo put a lot of cash into the movie buisness